‘When everyone is watching you can run, but you can’t hide…
2051. Marlow and her mother, Floss, have been handpicked to live their lives on camera, in the closed community of Constellation.
Unlike her mother, who adores the spotlight, Marlow hates having her every move judged by a national audience.
But she isn’t brave enough to escape until she discovers a shattering secret about her birth.
Now she must unravel the truth around her own history in a terrifying race against time…’
Today is my stop on the Followers blog tour! Followers is a fantastically haunting look at the rise of social media (and the media in general) and the power it has gained over our lives, a present day not so dissimilar to our own contrasted with a future where the internet and media companies have a stranglehold on people’s thoughts, feelings and motivations, to the extent where an entire community, Constellation, has been created for entertainment purposes and to satisfy the needs of particular individuals to be in the spotlight. Marlow has been raised in this closed community, less by her parents and more by the company in charge of Constellation, which, as she ages, claims more and more control over her life, from keeping her heavily medicated, to deciding who she will marry and have children with, including when she will have children as part of her ‘storyline’. It’s as this latest plot point in her scripted life starts to unfold that Marlow decides that enough is enough, the secrets that come to light ones that drive her to seek the truth of who she is and what the world has become.
The 2015 timeline that alternates with Marlow’s 2051 life in Constellation follows two young women, Orla and Florence (Floss), who set out to use social media to become ‘famous’. Each of the girls has a dream of their own that they have been pursuing, but gaining little traction with, and while Orla in particular deludes herself into believing that she is making steps towards her dream of being a published author as she travels further and further down the road of media stardom, they both throw themselves blindly and disturbingly enthusiastically into exploiting the tools at their disposal to create their ‘best lives’ for the public to see and consume, while concealing the reality of it and leaving behind their better intentions. Having been working for a women’s online magazine, Orla uses the skills she has been employing to create her rather vacuous ‘articles’ and manipulate public opinion to turn Floss into a popular influencer, taking control of her Instagram and Twitter while using the platform of the brand she works for to gather further attention. From here, they work on further catapulting her into the public consciousness, culminating in a reality TV show and near constant attention from adoring fans of all ages, which ultimately does not end well. The ambiguity of the medium of online communication is highlighted in a horrific incident that paints none of the characters in a positive light, for their focus becomes not grief or regret, but how to stop their fall from fame and grace.
The most unsettling elements of the narrative are ultimately those that shine a light on the ways that social media has created a desire for attention within society that brands and various facets of the media can then exploit. None of the characters in Followers are creative because they wish to be, for their own enjoyment, or able to leave behind the notion of public opinion: they create content with the audience’s reaction in mind and with the intention of eliciting a particular response, and spend their lives focused on presenting everything in their world as something that should be aspired to, in order to gain more attention. They are obsessed with maintaining their celebrity, likes, follows and clicks, unable to disconnect from social media – something that becomes an all the more threatening feature of people’s lives by the time that Marlow is acting out a scripted life in Constellation. The fact that this hyper-fixation and all its pitfalls is presented as fiction while at the same moment being very much not fictional makes for an often uncomfortable and highly relevant read, for there is very little in Marlow’s 2051 that the world is not necessarily on the cusp of attempting. Given that the media has managed to get its claws into our everyday lives, from home hubs, advertising and reality TV, to our use of social media and its influence on what we may choose to purchase and participate in, that someone reading Followers would not recognise some feature of their own lives in the narrative is, I believe, highly unlikely.
Followers is a disquieting study of our relationship with the media and what stands to happen to individuality, truth and creativity if we fail to continue to inform ourselves of the power of language, presentation and the material that we consume on a daily basis. If we do not question what we are shown and our own response to it, we stand to continue walking down some dangerous paths. I thoroughly enjoyed this read and highly recommend it as a look into a frighteningly believable future.
Followers was released on January 9th from HQ Stories (Harper Collins) and is available in bookshops now. Thank you to HQ Stories for sending me a copy for review and for the opportunity to be part of the blog tour!